Even though the LEGO Life app is pretty much a "safe" Facebook for kids,  parents are still concerned about what their kids will find in it.

We could have just shown app screens and a bunch of smiling parents and kids. Instead, we asked a team of Master Builders (the same ones who built the sets for The LEGO Movie) to build a physical representation of the app with over 10,000 LEGO bricks.

​

Then we created a video that took viewers on a Willy Wonka-esque journey around the inner workings of the app. By visiting different rooms (aka, app features), we highlighted all the great (and safe!) stuff happening there.