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ROBERT GOELDNER

COPYWRITER/CREATIVE DIRECTOR

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BRAND RULES ARE MEANT TO BE BROKEN

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We gave the narrative-less LEGO Technic play theme a story by 

humorously hijacking videos featuring other popular LEGO play themes like, Ninjago and LEGO City - themes that already have well developed storylines. 

 

And since Technic sets are challenging to build and can be 

intimidating it was important that kids were reintroduced to Technic in a way that was fun and inviting.

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2016 Hatch Awards (Bronze)

2016 W3 Awards (3 Silvers)

2016 MITX Finalist

2016 OMMA Finalist

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© 2023 Robert Goeldner

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